Sofie Pavitt
Your must visits in seoul
gold pig bbq- best bbq in Seoul
grilled eel at Pungcheon Eel
rejuran shots
Namdaemun Market is so fun to wander around and pick up souvenirs and little toys
Olive young for skincare
Itaewon for wandering around up and down the hilly streets and great restaurants and bars
Morning or nighttime routine
Nighttime routine for sure- I usually try and workout in the morning first thing so Im usually doing a slap dash routine in a gym somewhere in the am. I do my nighttime routine as soon as I get home from work so I can be on mom duty in my pyjamas, skincare done, ready for anything! otherwise I fall asleep in a toddlers bed with my outdoor clothes on and a full face of make up.
What do you do when youre not working
I love to knit! Knitting has become a deep meditation for me I like to do really boring big patterns so I can let my mind wander and just think while knitting. Its very soothing. I also like to cook and be with my family- I have two small kids who are alot of energy and fun.
I like being beside the sea alot too I grew up in Wales and wasnt far from a beach mostly- I need to be by a body of water.
how do you protect your happiness
I only go out 1-2 times a week for work engagements at MOST. Max two drinks!
learning to say no as a people pleaser was very transformative for me :-)
What do you do when you're feeling down
WORK OUT.
get a spray tan
hang out with my kids
What is something you're excited about
We have so much fun coming up for brand this year, so work has been extra exciting recently. I cant wait to share more on some launches we have. Im also going to Paris for a girls trip in a few weeks to eat mountains of cheese, and then ANOTHER one to antigua for a friends birthday. And then when school is out for summer im going to spain with my family for a trip- 2026 is def the year of TRAVEL for me. Fire horse vibes.
Skincare routine for an almost 35 year old :)
35 is a great age to start thinking about some actives. I like to recommend to clients in their mid 30s to think of their routine in am and pm as three steps in both. Cleanse your skin to prep it to receive treatment correctly. Hydrate the skin and then protect your work (spf). I like to add a gentle retinol treatment into the evening, paired with a low and slow exfoliator to help buff away any dead cells and to bring out that glowy, glass skin look. Mandelic clearing serum added into a routine can be transformative.
Who inspires you
I know im supposed to say someone really cool and artsy but did you ever watch that insane tv show ALONE? its a show where 8 outdoorsey people hike off to the wilderness with 10 items in a backpack and rough it out for as long as THREE MONTHS where they have to build a house, fish/hunt/cook/defend themselves from wild animals etc and its just so incredible to see them out there doing this thing while im in my pyjamas on the couch drinking wine and eating a bowl of chips... I hate being cold im so impressed that they can do this. Imagine not talking to anyone or looking at your phone for THREE MONTHS?!! how inspiring is that? I just finished the recent series and i cried at the end im so sad its over.
How do you do it all while being a mom? give me hacks
The first mom hack is that we are all just DOING OUR BEST. kids are amazing and crazy and will make you feel like youre going crazy and furiously in love all at the same time. If you have a boy the best advice I have is to run them down like dogs on a walk- HARD excercise from the moment they wake up they need to get sweaty and tired. i have one of these that are great to get the bounces out in the eve before bed.
When I travel, I buy presents for my kids as bribary when im travelling to arrive and be at my apartment before i even land home so I dont have to worry about finding something to bring home to them when im in factories 12 hours a day.
Write down the funny things they say because one day theyll learn how the say the word right and youll be sad.
When all else fails- give them a snack.
Your top 3 favorite procedures and why
BOTOX not only gets rid of your wrinkles but it makes your skin smoother. Your skins texture can change when using neuromodulators so it remains a firm fave of mine to refresh.
REJURAN/SKINVIVE SHOTS: I have really dry skin so I explain to clients these are basically 'moisturizing' shots. they hydrate and moisturize from the inside out and make your skin look absolurely amazing. down side is they hurt.
AEROLASE: we do this laser treatment at my studio in soho. Its actually a laser hair removal treatment but with added benefits of being really good for the skin. I think it can make a big difference in the reduction of acne as well as generalized redness as well as improoving collagen production etc. a fan favorite.
gold pig bbq- best bbq in Seoul
grilled eel at Pungcheon Eel
rejuran shots
Namdaemun Market is so fun to wander around and pick up souvenirs and little toys
Olive young for skincare
Itaewon for wandering around up and down the hilly streets and great restaurants and bars
Morning or nighttime routine
Nighttime routine for sure- I usually try and workout in the morning first thing so Im usually doing a slap dash routine in a gym somewhere in the am. I do my nighttime routine as soon as I get home from work so I can be on mom duty in my pyjamas, skincare done, ready for anything! otherwise I fall asleep in a toddlers bed with my outdoor clothes on and a full face of make up.
What do you do when youre not working
I love to knit! Knitting has become a deep meditation for me I like to do really boring big patterns so I can let my mind wander and just think while knitting. Its very soothing. I also like to cook and be with my family- I have two small kids who are alot of energy and fun.
I like being beside the sea alot too I grew up in Wales and wasnt far from a beach mostly- I need to be by a body of water.
how do you protect your happiness
I only go out 1-2 times a week for work engagements at MOST. Max two drinks!
learning to say no as a people pleaser was very transformative for me :-)
What do you do when you're feeling down
WORK OUT.
get a spray tan
hang out with my kids
What is something you're excited about
We have so much fun coming up for brand this year, so work has been extra exciting recently. I cant wait to share more on some launches we have. Im also going to Paris for a girls trip in a few weeks to eat mountains of cheese, and then ANOTHER one to antigua for a friends birthday. And then when school is out for summer im going to spain with my family for a trip- 2026 is def the year of TRAVEL for me. Fire horse vibes.
Skincare routine for an almost 35 year old :)
35 is a great age to start thinking about some actives. I like to recommend to clients in their mid 30s to think of their routine in am and pm as three steps in both. Cleanse your skin to prep it to receive treatment correctly. Hydrate the skin and then protect your work (spf). I like to add a gentle retinol treatment into the evening, paired with a low and slow exfoliator to help buff away any dead cells and to bring out that glowy, glass skin look. Mandelic clearing serum added into a routine can be transformative.
Who inspires you
I know im supposed to say someone really cool and artsy but did you ever watch that insane tv show ALONE? its a show where 8 outdoorsey people hike off to the wilderness with 10 items in a backpack and rough it out for as long as THREE MONTHS where they have to build a house, fish/hunt/cook/defend themselves from wild animals etc and its just so incredible to see them out there doing this thing while im in my pyjamas on the couch drinking wine and eating a bowl of chips... I hate being cold im so impressed that they can do this. Imagine not talking to anyone or looking at your phone for THREE MONTHS?!! how inspiring is that? I just finished the recent series and i cried at the end im so sad its over.
How do you do it all while being a mom? give me hacks
The first mom hack is that we are all just DOING OUR BEST. kids are amazing and crazy and will make you feel like youre going crazy and furiously in love all at the same time. If you have a boy the best advice I have is to run them down like dogs on a walk- HARD excercise from the moment they wake up they need to get sweaty and tired. i have one of these that are great to get the bounces out in the eve before bed.
When I travel, I buy presents for my kids as bribary when im travelling to arrive and be at my apartment before i even land home so I dont have to worry about finding something to bring home to them when im in factories 12 hours a day.
Write down the funny things they say because one day theyll learn how the say the word right and youll be sad.
When all else fails- give them a snack.
Your top 3 favorite procedures and why
BOTOX not only gets rid of your wrinkles but it makes your skin smoother. Your skins texture can change when using neuromodulators so it remains a firm fave of mine to refresh.
REJURAN/SKINVIVE SHOTS: I have really dry skin so I explain to clients these are basically 'moisturizing' shots. they hydrate and moisturize from the inside out and make your skin look absolurely amazing. down side is they hurt.
AEROLASE: we do this laser treatment at my studio in soho. Its actually a laser hair removal treatment but with added benefits of being really good for the skin. I think it can make a big difference in the reduction of acne as well as generalized redness as well as improoving collagen production etc. a fan favorite.